Every online statistic that anyone can read over the last years has pointed to the enormous importance an online presence makes for your own personal brand as a real estate agent. Real estate in many ways "is made for the internet" and everyone (buyers and sellers) spends a large amount of time online looking at real estate.
Outside of what an agent can do on their own personal level, I believe that it is also extremely important to align yourself with a company that also has a very strong online real estate presence. Over the last many years, Sotheby's Int'l Realty here in Santa Barbara
has in my opinion made strong efforts towards this online goal. This presence has simply made Sotheby's a great choice for sellers when choosing not only an agent to work with, but an agent backed by a strong company.
Below are some very informative graphs of some of the online statistics for Sotheby's International Realty
Sotheby's Int'l Realty Santa Barbara - online site activity
Sotheby's International Realty site activity