Feb 22nd	How Green is Your Santa Barbara Home…and Realtor?
2008	Categories: Green Housing & Living

As the Santa Barbara real estate market has slowed in the last 18 months, it makes sense that some Realtors are trying to stand out with niche marketing efforts.  One of these niches seems to be Realtors marketing themselves as eco-friendly and green.  While I am 100% supportive for anyone with an eye on environmentally conscious action (real estate or otherwise), make sure your Realtor is not using "basic green talk" as cursory knowledge of green building simply as a marketing ploy in a tougher market.  Again, I loudly applaud any Realtor that is going out of their way to learn about solar, energy-efficient appliances, geo-thermal pumps,... Read more

Tags: earth friendly design, eco-friendly, energy efficient appliances, green, green building, non-toxic paint, realtor, santa barbara home, santa barbara real estate market

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